Franco Fontana, one of the leading photographers of our time, is a passionate consumer of our oil. He wanted to give us the photographs of our olive trees to tell, in his own way, the emotion and the dream of beauty and purity that we pursue with our oil.


Franco Fontana has published more than 40 books, in Italy, Japan, France, Germany, Switzerland, Spain and the U.S. His work is represented in more than 50 museums, including:

George Eastman House International Museum of Photography and Film, Rochester
The Museum of Modern Art, New York
Ludwig Museum, Cologne
Fred Jones Jr. Museum of Art, University of Oklahoma, Norman
National Gallery of Beijing
The Art Gallery of New South Wales, Sidney
University of Texas, Austin
Stedelijk Museum of Modern Art, Amsterdam
Tokyo Metropolitan Museum of Photography
The Israel Museum, Jerusalem
Musée d’Art Moderne de la ville de Paris
Victoria and Albert Museum, London.

He has worked for Time-Life, Vogue USA and Vogue France, Venerdì di Repubblica, Sette del Corriere della Sera, Panorama, Frankfurten Allgemeine, Epoca, Commercial Bank of Kuwait, and many others. He has held workshops and given lectures the Guggenheim Museum, New York; Tokyo Institute of Technology; Académie des Beaux-Arts de Bruxelles; University of Toronto, and in Rome, Paris, Arles, Rockport, Barcelona, Taipei and many other cities. He has signed numerous advertising campaigns, including: Fiat, Volkswagen, Italian State Railways, Sony, Volvo, Versace, Canon, Kodak, Snam.